McDonalds Worldwide is a biennial convention that brings together McDonald's stakeholders from around the world for celebration, learning, and inspiration. The convention includes franchisees, suppliers, corporate staff, and owner/operators from over 120 countries, and is visited by 15,000+ global visitors. This past year, the convention took place in Barcelona, Spain and I was tasked to create the concept to completion of the booth and all accompanying assets, as well as coordinating with our overseas booth vendor.

As a Senior Graphic Designer, I was tasked with conceptualizing the design of each piece of the booths layout. In addition, I designed various collateral such as brochures and flyers that were uploaded to the McDonalds app that attendees were able to obtain more information. I also coordinated the design of the kiosk demo with my colleague.